Chicken Licken - Inner Peace Country

While, previous Chicken Licken campaigns focused on a journey toward inner peace, this time a new perspective was acquired. So, two strategic questions were posed for development: Where would it be nearly impossible to find inner peace? And what would it look like if this place were in fact found?

The answer?

A small town in the Wild Wild West, a place typically fraught with tension, but this time there is something very different. We see South African quirks play out in a Western setting by injecting a little bit of our saucy South Africa into the Wild West. And then placing a Chicken Licken® restaurant right in the centre of it all, starring and introducing Bootless Bandit Durango. The integrated campaign launched peace by peace, including five short films and a dedicated website due to launch on the , all of which culminate to a full-length film. Online, the brand invites you to taste ‘inner peace' for yourself, within a Chicken Licken® Saloon. When you explore the Saloon you will experience tantalising sound bites, including two songs, five podcasts from our Bootless Bandit Durango and much more.

Visit the website here.