Jet Manny

Jet is an affordable fashion brand that understands that being a Mom is the toughest job in the world. When the time came to promote Jet’s new range of baby clothing, we wanted to show Moms that we get them, by having a little fun and treating them to a campaign that gives them a little ‘me time’ moment to enjoy. This unique approach takes a tongue-and- cheek, humorous look at what it means to be a Mom.

We created a campaign that allows Moms to indulge in a rare moment off while showing them the great quality, fashionable product Jet has for their little one this winter. The #JetGetsMoms campaign puts a fresh spin on how clothing retailers market their baby ranges and was devised with the main objective of giving Moms a shopping experience that they can really, really enjoy.